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a podcast show about marketing and promotion ideas for businesses
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01
MARKETING FOR SMALL BUSINESSES
Why marketing matters for small businesses, how to avoid common mistakes, what to focus on when creating a marketing strategy, why it's not advisable to create products that only you like, and much more. Shh, we also discussed budgets and gave some cool advice.
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02
CREATIVE ADVERTISING CAMPAIGNS
How to create creativity at the crossroads. In this episode, we analyze cool advertising campaigns that won Cannes Lions and Clio Awards awards and apply ideas to Ukrainian businesses. It will be interesting!
03
Do you even need to create a personal brand (spoiler: you already have one)? How a personal brand can drive your business, why it's not just blogging, and how to approach it with inspiration. In this episode, we discuss our experiences, share business examples, and give you valuable advice.
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04
Why brands need collaborations and how to leverage them effectively for business. How Fiat 500 L collaborated with coffee machines in cars, how the Ukrainian clothing brand ByMe created a collection in collaboration with the movie "Dovbush", generating collaborations for a waste recycling plant, what diamonds from dust, Merkel, and Lincoln have to do with it?
05
BEST OF THE YEAR
"Best of the Year": from marketing to personal insights, favorite dishes, things, and even relaxation. Spoiler: this episode will be interesting not only for marketers, so grab your favorite dish, or drink, and let's watch our episode!
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06
NEUROMARKETING
What is neuromarketing? How do brands use it? Why do we make impulsive purchases? Or why does a cocktail taste better when it's made right in front of us? Diana, Yulia, and Olena will share interesting cases and, most interestingly, their experiences of getting hooked by neuromarketing. It will be interesting!
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07
NEUROMARKETING
What is neuromarketing? How do brands use it? Why do we make impulsive purchases? Or why does a cocktail taste better when it's made right in front of us? Diana, Yulia, and Olena will share interesting cases and, most interestingly, their experiences of getting hooked by neuromarketing. It will be interesting!
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08
SMM FOR BUSINESS IN 2024
We explain how to catch the fleeting changes in SMM and use them to your advantage. How do you adapt trends for your business? And if it is even necessary? We covered UGC, influencers, and native content. And, of course, we reflect on our own experiences (how could we not?).
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